Trusted Partner for Product Decoration

CER Announces New Global Strategy

Trusted Partner for Product Decoration
Leading Global Hot Stamp Expert Makes Strategic Shift Across All Aspects of Its Business

(June 10th, 2020)- CER (, a global leader in hot stamp and heat transfer product decoration, announces the rollout of a new global strategy tightly focused on performing as a Trusted Partner for Product Decoration.

Brand Values
CER´s new brand identity focuses on every aspect of the company´s business on delivering three core brand values- expertise, efficiency and reliability. Far from an isolated marketing exercise, these brand values represent the culmination of years of careful listening to customer needs (via interviews and hundreds of employee and customer surveys).

Moving forward, all elements of the company´s business (including new product development, customer service, engineering, billing, shipping and human resources) are being driven by a shared commitment to performing as a Trusted Partner through regular demonstrations of expertise, efficiency and reliability.

Strategy in Action
In the weeks and months ahead, customers will see a number of enhancements to products and services. Each of these is designed to enhance expertise, efficiency, or reliability.

In preparation for this launch, in 2019 seven different departments at CER completed 14 projects designed to enhance the way the brand delivers expertise, efficiency, and reliability. For example, Smart Sheets were adopted to speed project feasibility and budget requests, silicone die base inventory was expanded for enhanced speed of production and regular check-ins with key customers on their die and foil requirements were scheduled to ensure quick delivery of all required consumables. Ten additional projects are scheduled for completion in 2020.

Additionally, CER updated its visual identity with a new modern logo and newly updated website (

Context: Global Solutions for Product Decoration & Sealing
The strategic focus on performing as a Trusted Partner via expertise, efficiency, and reliability is shared by each of the brands in the ITW Industrial Decorating Solutions (IDS) group. Sister brands- United Silicone ( and Trans Tech ( announced their new global direction and visual identity in early 2020. Sister brand Morlock ( will be announcing their participation in the months ahead.
CER is a global leader in the design and manufacture of hot stamp and heat transfer decoration solutions. Our systems decorate plastic, glass, metal, and other types of products. We provide cutting-edge decoration systems along with all required tooling and consumables. CER also is known worldwide for cutting-edge product handling expertise.

Combining efforts with sister brands Morlock (leading European pad and digital printing brand), United Silicone and Trans Tech (leading North American hot stamping/heat transfer and pad print experts respectively), allows the IDS Family of Brands to stand out as a global Trusted Partner for product decoration across a number of printing platforms.

About CER
Based in Oyonnax, France, CER is a global market leader in the design and manufacture of hot stamp and heat transfer systems and consumables for product decoration. Companies from a wide range of industries use our products. Our machines decorate on three dimensional objects made of plastic, glass, metal, wood, and other materials. CER is a wholly owned subsidiary of Illinois Tool Works Inc. NYSE (ITW), and a part of the ITW Industrial Decorating Solutions (IDS) Group.

About IDS
Industrial Decorating Solutions (IDS), a division of Illinois Tool Works Inc. NYSE (ITW), is a global manufacturer and supplier of pad printing, hot stamping, heat transfer, and heat seal equipment and consumable supplies. The division consists of four brands – Trans Tech, United Silicone, Morlock, and CER.

IDS: For more information, call +1 630-752-4000, send emails to or visit
CER: For more information, call +33 4 74 73 26 18, send emails to or visit

Editorial Contact
Alicia Colligan, Colligan Communications
Phone (rings worldwide): +1 310 878 4602